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Tara Lassiter

10 keepers for your sales system...

Published about 1 year ago • 2 min read

Let’s be honest, Reader...

There’s a lot of “sales advice” floating around the internet that’s really just social pressure in disguise.

Post every day.
DM strangers and ask them to tell you about their businesses.
Make your offer so clear even a sleep-deprived toddler could repeat it.

But here’s the thing: you’re not a toddler. And your clients aren’t either.

You're a smart, strategic founder (or fractional) who deserves sales tools that respect your time, voice, and values.

So while I could tell you what to stop doing (and I did on LinkedIn this week) today, I want to show you 10 “shoulds” that actually belong in your sales process.

These are human, doable, and confidence-building. And they’re what I teach inside Leadwise.

10 Sales “Shoulds” That Are Actually Worth Your Time:

  1. You should make the first move.
    ​    Not to pressure someone, but to invite them. Reach out like you would to a colleague you respect, not a customer you're chasing
    ​
  2. You should use your own words.
    ​    Scripts can be helpful, but they shouldn’t silence you. Use language that sounds like you, not the sales robot version of you.
    ​
  3. You should let curiosity lead.
    ​    Once you've established a connection, be curious. Instead of pitching, ask. What are they working on? What are they stuck on? What’s exciting to them right now?
    ​
  4. You should track your leads (like a grown-up).
    ​    Sticky notes are not a system. A simple spreadsheet or CRM can save your sanity and show you what’s actually working.
    ​
  5. You should re-engage warm leads.
    ​    Not with “just checking in,” but with real conversation. Share a thought, a win, a post they might love. Human-first follow-up wins every time.
    ​
  6. You should talk about your offer regularly.
    ​    Not just when you’re launching. If people don’t know what you do or how to buy, you’re making it harder for them to say yes.
    ​
  7. You should be seen and remembered.
    ​    Visibility is not enough. Use conversation to create connection. The kind that sticks.
    ​
  8. You should nurture, not chase.
    ​    Some people need time. Stay in their world with value-rich content, intentional follow-ups, and no-pressure energy.
    ​
  9. You should simplify.
    ​    One offer. One message. One action. Clarity converts. Complexity confuses.
    ​
  10. You should trust your sales process.
    ​    Because when you do? You don’t need to hustle or overthink. You just show up and the system does the rest.

If you're craving a system that feels like you (not some 25-step funnel that makes you want to cry), you’ll love Leadwise.

It’s sales without the sleaze.
Connection without the chaos.
And systems that let you be a human and a high-achiever.

Curious? Let’s talk. Or grab the services guide at leadwisesprint.com.

What’s one sales “should” you’re ready to embrace this week?

Hit reply. I’d love to hear it.

Like my work? Please leave me a review.

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Tara Lassiter

The Lede

Most women aren’t afraid of selling, they’re afraid of sounding like someone they’re not. In each weekly episode of The Lede, I help founders stop hiding behind content and start conversations that lead to clients, collaborations, and confidence (without the cringe), because let’s be real: “Just post valuable content” is not a business development strategy. In my corner of the internet, you’ll find story-led sales strategy, spicy takes on what actually works, and DM-friendly messaging that helps you build a pipeline you’re proud of, one real conversation at a time.

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